Touch Card
Most credit card brands treat the partially sighted community like an afterthought. Instead, we reinvented payment cards – and advertising media – to empower this global community of 2.2 billion.
Touch Card is now available to over 1.1 billion people in 32 countries. Winner of three Cannes Silvers and one Bronze, along with One Show, Clios and D&AD.
Our film flipped the script by putting audio translation at the center of the story.
We reinvented the entire card holder journey. From touch-and-audio-enabled mailers to in-store tactile guides to help partially sighted cardholders locate the payment terminal.
Our radio spot used cutting edge recording technology to paint an immersive picture for our low vision audience.
It took a community to make Touch Card what it is. We collaborated with The Royal National Institute of Blind People, VISIONS and accessible design leader, IDEMIA to develop product and advertising solutions that were intuitive for the partially sighted community. Partially sighted actresses / influencers Bree Klauser and Marilee Talkington helped spread the word on podcasts, events and social.
