Room For Everyone

The Russian invasion has displaced 1.55 million refugees in Poland. As a result, 10% of new businesses in Poland were opened by Ukrainians. Sadly, refugees were seen as unwanted competition. So McCann and Mastercard used transactional data to give new Ukrainian businesses a way to augment existing Polish ones.

Winner of the Cannes Grand Prix. 40% of new Ukrainian business owners used Room For Everyone. 10% lift in positive sentiment towards Ukrainians.