Target Holiday

No matter who you are, Target has what you need to celebrate. So we launched our holiday campaign with a song and music video all about love an inclusivity: an original Sam Smith cover of Donna Summer’s “I Feel Love” that rose to #1 on the Billboard Dance charts.

Our single reached #1 on Billboard’s dance club song chart, and launched the single online for Sam Smith’s 14.5 million followers to enjoy. Target earned higher favorability than Walmart for the first time ever, and record-breaking traffic to target.com.

Our hit then became our holiday spot anthem, letting every shopper know they belonged at Target.