SZA X Grammys

Mastercard wanted to rally Gen Z to help plant 100 million trees. Problem was Gen Z was no longer listening to climate change talk. So, we gave them something they wanted to hear – and put the planet center stage at music’s biggest night.

Grammys brand leader. 116.9 million views in one week. Trending organically on X. 6X engagement of other Grammys campaigns. Most importantly, the campaign drove people to help plant over 1 million trees.

Watch the full 3-minute televised music video.

Behind the scenes and unboxing content drove anticipation around our coveted giveaway.

And let’s not forget this masterpiece of a tweet.