Copa America 2022

In 2022, the world was changing. We were changing. And Messi was no exception, as he announced his historic move from Barcelona to Paris PSG through a vale of tears. So we told a story ever fan could relate to: Messi’s childhood journey from his Argentina to join his first club in Barcelona. But first, we had to build a custom AI tool to bring young Messi back.

The content earned 166 million views, 971 million impressions and 3.6 million engagements.

Working with acclaimed effects house, The Mill, we built an AI tool that turned found footage of young Messi into a living, breathing boy.